A/B Testing - implement winning components across whole site.

For heavy a/b testing and cro focused teams, there are challenges of managing technical debt created by multiple successful A-B tests. Winning components or styles (i.e. a button style) won't easily carry across your site, you have to manually update the site all the time one by one. If you are rapid fire running tests this can be a big lift and time suck. Find ways to carry winning components across other parts of the site so brand stays consistent.