Clarify “No winner” experiment end flow in A/B Testing
Users can select “No winner,” but the next step still requires a destination variation. This feels contradictory and makes users think “No winner” is broken.
Requested behavior:
Update copy to explain: “No winner = no winning label, but you still need to choose destination traffic.”
Add inline helper text before step 2.
Disable confusion by renaming option to something like “No statistical winner (choose traffic destination next).”
Acceptance criteria:
User can complete end-test flow without ambiguity.
Error/blocked state explicitly says what action is missing.
Support volume for this confusion drops.
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