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On Click Interaction to Product Page

It would be great to update the on click interaction so that the “redirect to product page” can redirect to the variant, and not just the product

This would be helpful in a collection where, where you allow the user to scroll through swatches.

If he/she lands on a variant they like and click on the product to go to production page, would be great if they land on THAT variant

Status: Reviewed1 comment

Comments1

  • Noah Gilmore

    Team•

    Jun 23, 2025

    Yeah, this is a good idea! Will leave it open here - until then, a workaround would be to use the “Redirect To” action with the product url, and add a ?variant= parameter to the end of the URL. Generally, Shopify product templates will respect the initial selection if you add that parameter with the variant id from shopify - something like mystore.com/products/some-product?variant=12345

    Feel free to reach out to our support team on if you need help setting this up!