Use Case for Google Shopping - Dynamic Page/Product update depending on product source.

  • The main challenge is figuring out how to dynamically generate the Replo landing pages for each product, rather than having to create a new page for each one manually.

  • They have a large number of products (around 250) included in their Google Shopping campaigns, all in the same ad group.

  • They want to do A/B testing on the landing pages for these Google Shopping ads, where 50% of the traffic goes to their standard product page and 50% goes to a modified landing page they create in Replo.

  • The goal is to test different product page designs to see which one performs better in terms of conversion rate across an aggregate of the products, rather than just testing one product at a time.

  • They don't want to do individual tests for each product, as that would be too much work. They want to be able to do a single test that applies across all the products in their Google Shopping campaigns.

Upvoters
Status

In Review

Board
πŸ“ˆ

Analytics & A/B Testing

Date

7 months ago

Author

Quinn Cox

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